Business before channels
Start with the growth goal, the buyer and the revenue model before deciding which marketing work deserves investment.
About ResNova
Marketing works better when the business works as one system.
ResNova brings together the leadership perspective and operating capability required to connect strategy, technology, sales and execution.
Our point of view
The gaps between functions are usually where growth breaks.
A strategy cannot create value if it never becomes an operating plan. Campaigns cannot create consistent pipeline if the conversion and follow-up systems are weak. Technology cannot solve a process nobody has defined.
ResNova was built around those connections. The team can help leadership decide what should happen, build the infrastructure, execute the work and measure what it produces.
Systems before scale
Make lead capture, qualification, routing, follow-up and measurement reliable before adding more volume.
Accountability through execution
Stay close enough to the work to know what is changing and senior enough to keep it connected to the business.
Founder-led since 2024
Meet the founder
Neha Joshi
Founder & Fractional CMO
Neha brings more than 15 years of marketing and growth experience across strategy, demand generation, digital programs, CRM, automation and revenue operations. She founded ResNova in 2024 to give growing companies one accountable partner who can connect business direction to the work required to deliver it.
ResNova operates as a focused founder-led consultancy supported by a flexible network of specialist partners. Clients get senior ownership at the center of the engagement and the right execution capabilities around the priorities, without layers of account management or an inflated team.
2024 Founded15+ years Marketing experienceUSA Nationwide supportUtah In-person availability
How we show up
Direct, practical and close to the work.
- 01We tell leadership what we think and why.
- 02We prioritize the work that changes the growth system.
- 03We use AI when it improves speed, intelligence or efficiency, not because every process needs it.
- 04We measure progress in business terms.
Where we work
Based in the Salt Lake City area. Built to work nationwide.
ResNova serves companies across the United States through a focused remote operating cadence and is available for in-person strategy and working sessions with clients across Utah.
Marketing consulting in Salt Lake City and Utah →A connected partner