Set the growth agenda.
Positioning, priorities, budget and accountability led at the executive level.
Your marketing department, built for growth
Build a marketing engine that drives revenue.
ResNova gives growing companies senior marketing leadership and the execution team to turn strategy into qualified demand, pipeline and measurable growth.
Fractional CMO leadership. Full-service execution. One accountable growth partner.
Selected industry outcomesSee the work
$18.9Mpipeline generatedCommercial vehicle dealership
429%increase in closed revenueCommercial vehicle dealership
~80%increase in qualified inbound leadsB2B cybersecurity SaaS
40%less manual reporting workB2B cybersecurity SaaS
What ResNova does
One partner from strategy through execution.
Most companies do not need more disconnected marketing. They need the right priorities, the team to execute them and a clear line to revenue.
01 · Leadership
Fractional CMO + Strategy
Senior direction and an execution team working from the same growth plan.
Explore the leadership model ↗02 · Demand
Demand Generation
Campaigns, paid media, search and content built to create qualified opportunities.
Explore growth marketing ↗03 · Systems
CRM + Automation
Lead capture, qualification, routing and follow-up that keep opportunities moving.
Explore connected systems ↗04 · Conversion
Websites + Revenue Operations
Conversion-focused experiences and reporting that connect attention to revenue.
Explore revenue operations ↗The ResNova growth system
Senior direction. One operating team.
We lead the strategy and stay close enough to the work to make sure it becomes pipeline.
Explore Fractional CMO leadershipStrategy
Create demand.
Campaigns reach the buyers most likely to care.
Move every lead.
CRM, automation and sales handoffs keep opportunities moving.
Measure revenue.
Leadership sees what created pipeline and what should happen next.
Customer story
When the whole system moves, the numbers move.
More pipeline and revenue with less advertising spend.
ResNova connected marketing leadership, paid media, conversion, CRM reporting and attribution around one operating plan.
“They help us see what needs to happen and then make sure it actually gets done.”Western Truck & Trailer SalesRead the customer story
$18.9Mpipeline generated
429%increase in closed revenue
50%lower cost per lead
27%less advertising spend
Technology + SaaS
“They understand the business side of marketing and how the work connects back to growth and pipeline.” Zelda SecuritySee the related work
Industries we know
The strategy should fit how your customers buy.
We bring a connected growth model to every engagement, then shape it around the market, sales cycle and customer journey.
01
Automotive + Dealerships
Connect advertising and inquiries to sold units and revenue.
Explore ↗02Healthcare + Med Spas
Build trust, create demand and make booking easier.
Explore ↗03HVAC + Home Services
Turn local intent into qualified calls and booked work.
Explore ↗04Construction
Build visibility and a stronger path to the next opportunity.
Explore ↗Also serving technology, SaaS, professional services and other growth-oriented organizations across the United States.
Insights
Marketing thinking worth using.
Practical guidance for leaders building demand, fixing follow-up and making better growth decisions.
Organic demandHow to Generate Leads Without Paid Ads
Read the insight →
Paid mediaGoogle Ads vs. Meta Ads for Service Businesses
Read the insight →
CRM + automationThe Lead Follow-Up System Service Businesses Need
Read the insight →Before we talk
A few practical answers.
Clear scope. No mystery around how we work.
What does a Fractional CMO do?
A Fractional CMO provides senior marketing leadership without requiring an immediate full-time executive hire. ResNova sets direction, aligns marketing with revenue goals and leads execution.
Can ResNova operate as our marketing department?
Yes. ResNova can lead the strategy and provide the team across demand generation, CRM, automation, websites, analytics and reporting.
Does ResNova manage Google, Meta and LinkedIn Ads?
Yes. We plan, manage and optimize paid media, then connect campaign performance to qualified pipeline and revenue.
Where does ResNova work?
ResNova serves clients across the United States and can meet with organizations across Utah in person.
Start with clarity
What is the biggest opportunity in your growth system?
Bring us the goal, the challenge and the context. We will help identify what should happen next.