Senior strategy · Full-service execution · One growth partner

Build a marketing engine that drives growth.

ResNova combines senior marketing leadership with a full execution team to build demand, generate pipeline and connect marketing investment to revenue.

Book a Growth Strategy Call Explore Our Approach

Based in the Salt Lake City area. Serving growing companies across the United States, with in-person availability across Utah.

Selected industry outcomesSee the work

$18.9Mpipeline generatedCommercial vehicle dealership

429%increase in closed revenueCommercial vehicle dealership

~80%increase in qualified inbound leadsB2B cybersecurity SaaS

40%less manual reporting workB2B cybersecurity SaaS

Where growth gets stuck

Marketing is busy. Pipeline is still unpredictable.

Your website, campaigns, CRM and sales follow-up are not working as one system. ResNova fixes the disconnect.

The ResNova model

We figure out what needs to happen, then help make it happen.

Strategy

Decide where growth should come from.

Demand

Reach the buyers most likely to care.

Conversion

Give them a clear reason to take the next step.

Automation

Make sure the right follow-up happens quickly.

Pipeline

Give sales the context to move the opportunity.

Measurement

See what became revenue and what to do next.

STRATEGY → DEMAND → CONVERSION → AUTOMATION → PIPELINE → REVENUE INTELLIGENCE

Industries we serve

We learn the business before we build the marketing.

A dealership does not sell like a SaaS company. An HVAC lead cannot wait three days for a reply. The plan has to fit how your customers actually buy.

Automotive + Dealerships

Connect advertising and inquiries to sales follow-up, sold units and revenue.

Explore the industry 02

Healthcare + Med Spas

Build trust, create steady demand and make it easier for patients to book.

Explore the industry 03

HVAC + Home Services

Turn local searches and referrals into qualified calls and booked work.

Explore the industry 04

Construction

Help the right buyers understand your value before the next pursuit begins.

Explore the industry 05

Technology + SaaS

Turn a go-to-market plan into qualified demand, nurture and forecastable pipeline.

See relevant work 06

Professional Services

Make your expertise easier to understand, trust and buy.

Explore the model

What we take ownership of

Senior direction and the team to carry it through.

Some clients need leadership. Others need more hands. Most need both. We build the right team around the work that will make the biggest difference.

01 · Direction

Marketing leaders reviewing growth priorities together

Strategy + Fractional CMO

We set priorities, guide the team and keep marketing connected to the goals of the business.

Set the growth agenda 02 · Demand

Paid media performance dashboard showing campaign results

Demand Generation

We plan and run the campaigns, content and search programs that bring the right buyers into the conversation.

Create qualified demand 03 · Infrastructure

CRM follow-up workflow and lead management dashboard

Website, CRM + Automation

We make sure interest is captured, followed up and handed to sales without falling through the cracks.

Connect the buyer journey 04 · Intelligence

Executive marketing dashboard connecting activity to pipeline and revenue

Analytics + Revenue Reporting

We show what became pipeline, what became revenue and where the next marketing dollar should go.

See what drives growth

Fractional CMO + Growth Leadership

You do not need another person handing you a strategy deck.

You need a senior marketing leader who can make the decisions, lead the team and stay close enough to the work to make sure it gets done.

01 · Leadership

Make the call.

Choose the market, message, priorities and budget so the team knows what matters now.

02 · Execution

Get the work moving.

Lead campaigns, content, website, CRM and automation without handing you another vendor to manage.

03 · Accountability

Tell leadership what is working.

Connect the work to pipeline and revenue, then make the next decision with real information.

“They help us see what needs to happen and then make sure it actually gets done.”Western Truck & Trailer Sales

Explore the Fractional CMO model

CRM + marketing automation

A good lead should never disappear into the CRM.

We build the routing, follow-up, nurture and scheduling that keep opportunities moving. Sales knows who to call. Prospects know what happens next. Leadership can see the result.

Explore CRM + automation

AdsSearchWebsiteSocial

01
CRMSource, lifecycle and buyer context
02
QualificationFit, intent and readiness
03
Automated follow-upEmail, SMS, alerts and tasks
04
Sales + pipelineOwnership, meetings and opportunities
05
Revenue intelligenceAttribution, forecasting and reporting

Selected industry case studies

A plan is only useful if it changes the numbers.

Here is what happened when strategy, execution and reporting were managed as one system.

Commercial vehicle dealershipAutomotive + transportation

More pipeline and revenue with less advertising spend.

Challenge Marketing investment needed to create more qualified demand and a clearer line to revenue.

What changed ResNova connected leadership, paid media, conversion, CRM reporting and attribution around one plan.

429%increase in closed revenue

46%increase in total leads

50%lower cost per lead

$18.9M in pipeline and $1.14M in closed revenue while advertising spend decreased 27%.

Read the case study

B2B cybersecurity SaaSTechnology + SaaS

A measurable growth engine built from the ground up.

Challenge The business needed a repeatable system to attract, nurture and measure demand.

What changed ResNova connected go-to-market strategy, demand generation, CRM automation and revenue operations.

~80%increase in qualified inbound leads

20%improvement in forecasting accuracy

40%less manual reporting work

Marketing became more measurable, lead generation more repeatable and reporting faster for leadership.

Read the case study

How we engage

We can lead your team, add the missing capacity or run the function.

The right setup depends on what you already have and where the work is getting stuck.

01 · Leadership

Fractional CMO

Senior direction, planning and accountability that gets leadership, sales, internal teams and outside partners working from one plan.

Best for: a capable team that needs experienced marketing leadership

02 · Execution

Marketing execution partner

Extra capacity across demand, search, content, website, CRM, automation and analytics, all led by a clear strategy.

Best for: a company with direction that needs more operating capacity

03 · Full function

Outsourced marketing department

The leadership and working team for companies that need the entire marketing function in one relationship.

Best for: a growing company without a complete in-house department

Client perspective

Clients treat ResNova like part of the team.

That is exactly how we want it to feel.

ResNova works with us as a fractional CMO and has become an extension of our leadership team. They help bring structure and direction to our marketing, connect it back to the bigger goals of the business and make sure the work actually gets done.
Western Truck & Trailer Sales

ResNova has been a true extension of our team. What we value most is that they understand the business side of marketing and are always thinking about how the work connects back to growth, pipeline and where we are trying to go.
Zelda Security

Frequently asked questions

A few practical questions before we talk.

The short version: we can lead the strategy and help execute it.

What does a Fractional CMO do?

A Fractional CMO provides senior marketing leadership without requiring an immediate full-time executive hire. ResNova sets direction, aligns marketing with revenue goals and leads the team responsible for execution.

Can ResNova operate as an outsourced marketing department?

Yes. ResNova can provide senior leadership, connected execution, CRM and automation, website conversion, demand generation, analytics and reporting as one marketing function.

Does ResNova manage Google Ads, Meta Ads and LinkedIn Ads?

Yes. ResNova can plan, launch, manage and optimize paid media across Google, Meta and LinkedIn, connecting campaigns to landing pages, CRM data, qualified pipeline and revenue.

Does ResNova implement CRM and marketing automation?

Yes. ResNova designs CRM architecture, lifecycle stages, lead scoring, routing, nurture, scheduling, integrations and reporting that move buyers from first interaction to sales conversation.

How does ResNova connect marketing to pipeline and revenue?

ResNova connects campaign sources, conversion data, CRM stages, sales outcomes and revenue reporting so leadership can see what creates qualified demand, pipeline and closed business.

What industries does ResNova serve?

ResNova works with growth-oriented companies across B2B, SaaS, technology, healthcare, professional services, construction, transportation, automotive, financial services and other industries.

Where does ResNova work?

ResNova is based in the Salt Lake City area, serves clients across the United States and is available for in-person strategy and working sessions across Utah.

Can ResNova work with an existing marketing or sales team?

Yes. ResNova can lead an existing team, manage agencies and vendors, fill capability gaps or operate as the complete marketing function.

How does a ResNova engagement begin?

The first conversation focuses on the business goal, the current growth system and the constraint preventing marketing from producing a more reliable result.

Start with the real problem

Let’s figure out what is holding growth back.

We will start with the business goal, look at how marketing and sales work today, and tell you where we see the biggest opportunity.

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