Strategy
Decide where growth should come from.
Fractional CMO leadership + full-service marketing execution
Senior marketing leadership that turns strategy into pipeline.
ResNova helps growing companies decide what marketing should do, build the systems behind it and execute the work that creates demand, sales conversations and measurable growth.
Based in the Salt Lake City area. Serving growth-oriented companies across the United States.
Selected client relationships
Western Truck & Trailer SalesFractional CMO + connected executionZelda SecurityStrategy + demand + growth systemsThe problem behind the activity
Growing companies rarely need more disconnected marketing.
They need the website, campaigns, CRM, sales handoff and reporting to operate as one growth system.
Another agency, tool or campaign adds complexity when nobody owns the whole path. ResNova sets the direction, connects the infrastructure and leads the work toward one outcome: qualified pipeline.
Demand
Create attention among the right buyers.
Systems
Build conversion, CRM and tracking.
Automation
Qualify, route and follow up.
Growth
Measure pipeline, revenue and next steps.
Four connected capabilities
Everything required to build and run the growth engine.
Each capability has a clear job. Together, they form one accountable marketing function.
01Set the direction ↗02Create demand ↗03Connect the journey ↗04Move buyers forward ↗
Explore how ResNova builds visibility across traditional search and AI answer engines →Leadership + Growth Strategy
Fractional CMO leadership, positioning, go-to-market planning, budgets and priorities.
Demand + Market Authority
Paid media, search, content, social and campaigns designed around qualified demand.
CRM + Revenue Operations
Lifecycle architecture, lead automation, sales handoff, nurture and revenue reporting.
Website + Conversion
Messaging, web experiences, landing pages, analytics and conversion optimization.
Why the model is different
Senior marketing leadership. Hands-on execution. One growth partner.
Consultants advise. Agencies execute channels. Software gives teams tools. ResNova connects the decisions, people and systems required to make marketing work as a business function.
Selected client work
Connected work creates a stronger business outcome.
The examples below describe the operating change. Quantitative outcomes are published only after the evidence and client permission are verified.
Automotive + transportation
Structure and direction across the marketing system.
Fractional CMO leadership connected website, CRM, lead generation, automation, reputation and digital strategy to the larger goals of the business.
“They help us see what needs to happen and then make sure it actually gets done.”Western Truck & Trailer SalesRead the engagement →
Technology + SaaS
One growth direction across marketing and sales support.
Website, messaging, campaigns, lead generation, content and sales support moved from separate activities into a connected approach.
“They understand the business side of marketing.”Zelda SecurityRead the engagement →
Founder-led by Neha Joshi
The person setting the strategy stays accountable for the work.
Neha leads every engagement at the strategic level and brings in experienced specialists when the operating plan calls for deeper channel, creative or technical expertise. Clients get senior attention, a clear line of accountability and an execution model built around the problem.
How ResNova worksStart with the constraint
Let’s find what is actually holding growth back.
Whether the issue is leadership, demand, your CRM, automation, conversion or measurement, the first conversation will focus on the business goal and what needs to change.
Book a Strategy Call Take the Two-Minute Assessment